How it Works
MMCast can be installed by Mobile Application Developers as part of their product. When a Mobile User Uploads and Downloads information the buffering time can be turned into an ad break and monetized, fundamentally changing the economics for delivering Applications to the handset. Users immediately view relevant video advertising instead of the loading screen, converting the “dead” download period into an advertising revenue stream.

Our Technology
When MMCast’s technology is integrated into a Mobile Application, it enables the Application Provider to introduce substantial advertising revenues into their business. The User experience is similar to a print publication, where the advertising effectively becomes part of the content, just as ads in a travel brochure are an integral part of the readers' experience and enjoyment. This creates a seamless viewing experience for the consumer and engages their attention without delay. 

Solution
The MMCast proposition is particularly attractive for Application Providers, who are faced with expensive content and download delays. Consumers are price-sensitive and when applications are available at a lower prices (or free) then volumes will soar, and the provider’s share of that revenue more than offsets the foregone price.

•      Turn the Downloading and Buffering window into Advertising Revenue
•      The Ads Effectively become Part of the Content
•      The User Experience is Seamless without Delay

MMCast has facilitated the creation of Advertising Revenue for Application Developers; to learn more on how our Enabling Technology can change the economics of your business Contact Us for further information or view our Demo for additional insight.