How it Works
MMCast enables the transmission of high quality video advertising to be played during the download and buffering period independent of content. Consumers immediately view relevant video advertising instead of the loading screen they currently see when content downloads, creating a seamless viewing experience for the consumer and engaging their attention without delay. 

Our Technology
This is NOT Pre-Roll where a video ad is tagged to the content before transmission, then both ad and content are sent to the handset together. Our technology enables video advertisements to be sent to the handset in advance and independently of the content. This enables MMCast to target specific demographics and reach broader markets with great accuracy. Ads can be targeted precisely to the individual – precision that means highly relevant ads for viewers, no wastage for advertisers, and premium ad prices. Additionally, because the ad can start playing from the handset’s memory as soon as the download starts, the ad does not delay the consumer obtaining their content (a big advantage over pre-roll).

Solution
For the first time mobile advertising can fund content – as happens in most other traditional forms of media. MMCast enables Content Publishers to inject a substantial mobile advertising revenue stream into their business. Consumers are price-sensitive when buying mobile content, and if it were available at a lower price (or free) then volumes will soar, and the content owner’s share of that revenue more than offsets the foregone cover-price of the content.

•      There is no Delay or Downtime for the user
•      Ads can be Targeted Precisely to the Individual
•      Precision that means Highly Relevant Ads for Viewers
•      No Wastage for Advertisers
•      Premium Ad Prices

MMCast has solved the Content and Advertising puzzle for Content Publishers. To learn more on how our Enabling Technology can increase your advertising revenue Contact Us for further information or view our Demo for additional insight.